Callicarpa

American beautyberry

Callicarpa americana, commonly known as American beautyberry, is a deciduous shrub native to the southeastern United States. This attractive plant is celebrated for its vibrant clusters of purple berries that emerge in late summer and persist into fall, providing a striking contrast against its green foliage. Ideal for naturalized areas and woodland gardens, Callicarpa americana also attracts birds and wildlife, making it a valuable addition to any landscape. Its low maintenance needs and adaptability make it a popular choice among gardeners and landscapers alike.

  • Small white to pink flowers in summer
  • Clusters of glossy pink-purple to red-violet berries in fall
  • Very loose habit ideal for back of the border

  • Category: Shrubs
  • Hardiness Zone: 6-10
  • Height: 3-6 ft
  • Spread: 3-6 ft
  • Bloom Color: Lavender, Pink
  • Foliage Color: Green
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Exposure
Full Sun
Season of Interest (Flowering)
Fall
Spring
Season of Interest (Foliage)
Fall
Spring Bloomer
Attracts Wildlife
Attracts Songbirds
Habit
Upright
Soil Moisture
Average Water
Growing & Maintenance Tips for Callicarpa

To care for Callicarpa americana, also known as American Beautyberry, ensure it receives full sun to partial shade and well-draining soil. Regular watering is essential, particularly during dry spells, but be careful not to overwater, as this can lead to root rot. Prune the plant in late winter or early spring to promote healthy growth and vibrant berry production in the fall.